What teaches a person the most about certain actions is receiving appropriate feedback. Whether from other people's reactions, money or abstract points.

The app relies on three main pillars: points, world animation and comparison. Through points earned by performing certain actions, the user on the animation can see the world changing around him. From dirty and full of pollution, it becomes modern and green. In addition to this, through data from government institutions, he can compare his lifestyle to other groups of people around him.

Each action suggested to the user includes not only information about themselves, but also a comparison of the annual impact to some imagined impact and links to educational content describing the issue.