The craftsmanship of value
Good branding is about the right associations
The organization aims to create socially responsible solutions based on data and analytics. So the branding was based on three main pillars: people, graphs and diversity.
The logo combines all three elements of visual communication to create a unique mark for the organization. By combining a circle (symbol of people, individuals and groups), an arc (symbol of a graph) and a variety of colors, it effectively weaves all the main pillars together.
At the same time, the visual combination of circle and arc symbolizes radar, which presents the organization's search for creative social solutions.